PIERA

Piera Antonucci is a beloved and iconic figure in the narrow, winding streets—known as “caruggi”—of Genoa, Italy. As the owner of a long-standing newsstand in this historic district, she embodies the resilience and charm of the city’s old traditions in the face of modernity. Her small kiosk, tucked away in a corner of the labyrinthine alleys, serves as a vibrant meeting point for locals and tourists alike, a place where the pulse of the city can be felt through the pages of newspapers and magazines.

Piera’s life story is intertwined with the history of her newsstand, which has been in her family for generations. Born and raised in Genoa, she inherited the kiosk from her parents, who themselves took it over from Piera’s grandparents. This continuity of family tradition is rare in today’s fast-paced world, and it speaks volumes about Piera’s dedication to her community and her craft. Every morning at dawn, she opens the stand, greeting early risers with a warm smile and a fresh stack of the day’s news.

Over the years, Piera has seen the city change around her. The caruggi, with their medieval charm, have faced the pressures of modernization, gentrification, and the digital revolution. Yet, Piera’s newsstand remains a steadfast presence, a symbol of the enduring appeal of tangible news and the written word. While many have turned to digital devices for their news consumption, Piera has adapted by diversifying her offerings, including a curated selection of local literature, souvenirs, and even some artisanal products from the region.

Her customer base is a diverse mix: from elderly residents who have been buying their morning paper from her for decades to curious tourists looking for a piece of Genoa’s history. Each interaction at the stand is a small but meaningful exchange, whether it’s a brief conversation about current events or a recommendation for a local hidden gem. Piera’s deep knowledge of the city’s history and her genuine interest in her customers’ lives make her much more than just a news vendor—she is a community confidante and a repository of local lore.

The challenges Piera has faced in keeping her business afloat are numerous. The decline in print media sales, the rise of online news, and the economic pressures of running a small business in a historic area have all posed significant hurdles. However, her tenacity and adaptability have been crucial in overcoming these obstacles. Piera has embraced changes while holding firm to the core values that define her kiosk: reliability, personal service, and a deep connection to the community.

In addition to her role as a businesswoman, Piera is also a passionate advocate for the preservation of Genoa’s cultural heritage. She actively participates in local initiatives aimed at promoting and protecting the unique character of the caruggi. Whether it’s through supporting local artists, participating in cultural festivals, or simply keeping the stories of the past alive through her interactions, Piera plays an essential role in the cultural tapestry of the area.

Piera Antonucci’s newsstand is more than a place to buy a newspaper; it’s a cornerstone of the caruggi, a living museum of Genoa’s history and a testament to the enduring power of community. Her unwavering commitment to her work and her neighborhood highlights the importance of small businesses in preserving the character and soul of a city. As long as Piera is there, with her warm presence and her kiosk filled with stories, the spirit of Genoa’s caruggi will continue to thrive.